How to Earn by Making Your Website Social Media Friendly
5 TIPS to Making your Website Social Media Friendly
However, are you aware that in today's hyper-connected social media world, you also need to add social optimization to your to-do list? Having a website that is optimized for sharing on social media will typically attract more traffic and sparks more engagement with customers. While it seems easy enough, creating a socially optimized website takes some thought and planning. Unfortunately, you can't just add a few social sharing buttons to your website and calling it a day. To make your site optimized for social media you have to do everything from encouraging more sharing on your pages to seeking feedback from your visitors. Social media has become a significant player for many business marketing campaigns, which is why it is so vital to ensure that your website integrates well with the various social media platforms. Utilizing social media in your company’s digital marketing campaigns will help you attract more traffic to your site, enhance your rankings on the different search engines, and help boost your sales. If you want to attract more visitors to your site, then you’ll have to start working on integrating it with the social media platforms and making it more socially optimized. Here are five tips that you should consider to make your site more social and move beyond merely adding buttons.
Promote a More Social Experience :
Many people believe that people will either share something or they won’t and that there is no way to change their mind if they’ve made up their mind not to share. However, this isn’t the case at all. You can encourage visitors to your site to engage more and share your content by choosing more emotionally intelligent words in your content. What does this mean? It means that when you are creating your content, you need to select words that are representative of your brand’s personality and choose words that appear more conversational. A good example would be to change a “Try it now” link to “Ready to give it a whirl?” By making this simple change in the words that you use, you evoke your visitors into action, while also making the actual act of clicking on the link a more personal experience or the user. When you can make the experiences on your site more personal, it can help those who visit your site more comfortable about leaving a comment or sharing content on your site. When site visitors become more comfortable sharing your content, you end up reaching a broader audience and can connect with more consumers that fall within your target audience demographics. All of this turns to more exposure for your brand and more targeted traffic being driven to your site.
Improve the Quality of Your Content
Social media is extremely visual. The key to any successful online marketing strategy is to create distinctive and unique content that your customers find interesting and useful. Without this kind of material, there is little to no chance that your target audience will discover your pages and linked to by other sites. One of the easiest ways to make your company's site more social is by improving the quality of your content. To do this, you have to sit down and ask yourself whether or not you're creating blog posts, articles, or videos that are worth sharing. One way to do this is by making your headlines and titles more enticing. It's also essential that you integrate your sharing buttons closely with the various pieces of content that you post. The format and length of the content you share is also extremely important. Infographics, short blog posts, and videos are generally the kind of material that gets shared more often compared to long, in-depth pieces. This is because the shorter pieces of content are more easily and more quickly digested. This has become even more important due to the growing number of consumers who use their mobile devices to gather information and make decisions on purchases. To create a more social website, make sure you take the time to think about the kind of content your target audience will like and take the necessary steps
Diligently Track and Make Adjustments :
To boost customer engagement on your site, test factors like where to place the sharing buttons and which kind of message best encourages interaction from your customers. These days, most sites have Google Analytics or other research tools at their disposal, but very few companies are actually using these tools to track their social media traffic, or to gain a better understanding of how visitors are actually. You don't need to shy away from social media, but instead,
you should be embracing it as a way to learn.
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