17 easy ways to earn money from BLOGS
Have you been running a blog for some time? Then you have a lot of content. And the good news is, you can repurpose and reuse this content to quickly create additional content to sell, build your list and generate leads.
1. Create
An Email Or Sequence :
The key to this strategy is to choose your evergreen content, format them into
emails, and then upload them to your autoresponder. Here are three different
ways to do it:
• Take a series of blog posts and
turn them into an autoresponder sequence. This works particularly well if you
have a training series on your blog to turn into an ecourse.
• Turn a long blog post into a series of
emails. For example, if you have a post that shares ten tips, then you can
create ten separate emails out of this post.
• Turn one blog post into one email.
When you run out of blog posts that you can use to create a series, then you can
always turn any individual blog post into an email.
2. Build a Lead Magnet :
The idea here is to compile multiple blog posts to create a lead magnet report
or other downloadable report. You can even create a “toolkit” with these pieces
to distribute to prospects and customers. For example:
• Compile a series of blog posts on the topic of writing a sales letter to
create The Copywriter’s Toolkit. Then give
this toolkit away as a lead magnet.
• Create a report and send it to your existing subscribers as a special
surprise.
• Create an ultra-targeted report, and then use this report to segment your
list.
3. Design a Slide-Share Video :
All you have to do here is turn an article or set of articles into a slide- share
video. You can use the text from the articles to create the slides (using
software like PowerPoint™). If you have graphics with your articles to include
on the slides, that’s even better. Then use a screen recording software such as
Camtasia to run your slide-share. You can narrate it yourself, or simply set it
to music. Here’s another idea...
4. Create
a “Talking Head” Training Video For YouTube :
This is an easy way to create new content, because all you have to do is turn
the camera on yourself and use the article as the basis for a training video.
You can even add a demo into the training video. For example, turn an article
about weight training into a training video complete with a demo of two or
three lifts. Or turn an article about setting up a blog into a training video
that includes a screen capture video that shows every step of the
process.
5. Post the Content on Social Media :
You can take a blog post and publish it directly on social media, such as
Facebook. You can use a post to answer questions on sites such as LinkedIn
questions or Quora. You can even excerpt out short tips and use them to create
tweets for Twitter.
6. Create an Infographic :
Take a blog post that’s heavy on
data or other facts, and then use the content to create an infographic that you
give away. For example:
• Give the infographic away to your newsletter readers.
• Distribute the infographic on social media and encourage your followers to
share and retweet.
• Ask your joint venture partners to give the infographic away to their
subscribers and followers.
7. Sell the Licensing Rights to Select Pieces
Here’s a quick way to make money
from your content: sell the licensing rights to other marketers, bloggers and
small business owners. Since you’ve already distributed this content for free,
your best bet is to sell the PLR (private label rights), which gives license holders
the freedom to modify the content and distribute it in whatever way they see
fit.
Alternatively, you can compile your best content to create a report, and then
offer resell rights to this new product. The benefit there is that your links
remain intact, so you can reap the backend profits.
8. Turn
the Content Into a Series of Podcasts :
Get out a mic and audio recording software like Audacity, and you can turn
an article into a podcast. If you have a set of related blog posts, then you
can turn them into a series of podcasts. You can then distribute these podcasts
on your blog, on social media, and even as a “guest post” on other peoples’
blogs.
9. Use
the Content Inside Paid Products :
The idea here is to use your blog content to bolster your paid products. For
example, let’s suppose you’re writing a chapter in an ebook about housetraining
a puppy. If you have a blog post with 17 tips for housetraining a puppy, you
can insert that into your product. You can even include a note that says the
article came from your blog, along with a link to the blog and a call to action
to visit the blog.
10. Create Guest Posts for Other Peoples’ Blogs :
Here’s a great way to turn your existing content into new traffic and leads:
simply use it to create guest content for other blogs. TIP: You can find other
blogs that accept guest posts by running
a Google search for your niche keywords alongside words such as “guest posts”
or “submit article” or “guest author.” E.G., “dog training guest post.”
11. Give the Content to Your Affiliates :
In other words, stock your affiliate
center with your blog content, and let your affiliates insert their affiliate
links into the content and use it to promote your products. Here are four ways
to use existing content to stock the affiliate center:
• Upload the content as-is and let people post it to their own blogs.
• Create emails and autoresponder sequences out of the content.
• Compile the content to create rebrandable reports.
• Excerpt out portions of the content to create short blurbs to post on social
media.
12.
Compile the Best Posts to Create a Tripwire Product :
The idea here is to create a low-cost tripwire product you sell for $7. Better
yet, add some additional content to your report to add value to the product. For
example: “The Seven Secrets of Getting Ripped That Every Competitive
Bodybuilder Ought to Know.” TIP: Here’s another twist: turn this report into a
Kindle ebook, and sell it in the Amazon marketplace.
13. Use Content As Handouts During Guest Speaking Gigs :
Use The Content To Create FAQs First,
draw up a list of frequently asked questions. Then use your blog content to
answer these questions. You can then use these FAQs in a variety of ways,
including:
• Post the FAQ at your help desk.
• Use the FAQ to answer questions for coaching clients.
• Publish the new FAQ on your blog.
14.
Excerpt For Use in Joint Ventures:
The idea behind this strategy is to excerpt out the best blog titles and other
pieces to create a swipe file to sell or give to marketers. You can even
compile it with content from other participants for a JV distribution.
Here’s the strategy: take your best articles and use them to create a bonus report for people who purchase one of your offers. Alternatively, you can create a bonus for the affiliate offers you’re promoting. Either way, be sure to promote other related offers inside the bonus product!
15. Insert Content Into Your Sales Letters :
The idea here is to insert excerpts of your articles
directly into your product sales letters.
For example, if you are selling a product about
starting a membership site and you have an
article entitled “5 Ways To Make Money With
Your Own Membership Site”, then include it in
your sales letter. This helps plant a seed and get
people excited about your product.
16. Create Fermium :
One good way
to build relationships with your subscribers and get sales on the backend is by
giving them freemiums from time to time. You don’t need to create all these
freemiums from scratch. Instead, compile some of your best content to create
reports, cheat sheets,
checklists, toolkits and more.
17. Use The Content For a Live Stream :
You can save yourself a lot of time and prep work in advance of a live stream
by using one or more of your articles as an outline for your talking points. For
example, if your live stream is all about how to write a good sales headline,
then you might use an article called “10 Tips For Writing Cash-Pulling
Headlines” as your talking points.
18. Create Social Media Cards :
People love sharing graphics on social media, which
is why you should share short content on a
graphic (card) whenever possible. You can make
these cards fairly easily simply by pulling quotes out of our content, putting the quotes into graphical form, and
publishing them on your social media
platforms. For example, you might turn an
inspirational weight-loss quote into a graphic
and shoot it out to followers on Twitter, your Facebook Page and your Facebook group.
Conclusion :
So there you have it – 18 ways to turn your existing
blog content into new products, new lead
generators, and new content for your social media,
blogs and newsletters. If you a few dozen posts on your blog now, you won’t need to create new content from scratch for
weeks or months. So go ahead and get started
with these ideas right away
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